From “adjacent” marketing strategies and creative #leadgen tactics to #FranDev sales and marketing alignment, Liane Caruso, CFE of helloCMO and Franchise Assembly covers a lot of valuable ground in this episode of The Advisory Board #Podcast.
As we discussed ways to help emerging and established brands get better ROI from their FranDev marketing spend, we couldn’t help but dig into lead engagement strategies, budgeting insights, and we even settled once and for all the question, “Should I build a separate FranDev website or host it on my primary brand domain?” #abouttime 🙂
Watch on YouTube here!
