Franchise Marketing Expertise

 

helloCMO is a franchise marketing consultancy that offers an efficient option to outsource your marketing needs. It’s an alternative solution that provides brands with access to C-suite level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. As a client, helloCMO specializes in working with your organization’s existing marketing department to develop strategic plans and execute campaigns that deliver results both in consumer and franchise development

If you’re ready to revisit, reevaluate, and refresh your go-to-market strategies, explore the streamlined, cost-effective approach that a fractional Chief Marketing Officer can provide.

Let’s Talk!

Franchise Marketing Expertise

Liane Headshot

helloCMO is a franchise marketing consultancy that offers an efficient option to outsource your marketing needs. It’s an alternative solution that provides brands with access to C-suite level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. As a client, helloCMO specializes in working with your organization’s existing marketing department to develop strategic plans and execute campaigns that deliver results both in consumer and franchise development

If you’re ready to revisit, reevaluate, and refresh your go-to-market strategies, explore the streamlined, cost-effective approach that a fractional Chief Marketing Officer can provide.

Let’s Talk!

Services

Strategy

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Marketing & Sales Alignment

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Fractional CMO

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Strategy Icon

After evaluating existing efforts, we’ll determine what’s working, what isn’t, and then provide strategic direction and execution

Marketing & Sales Alignment Icon

Identify initiatives that best integrate your sales and marketing efforts and teams for better collaboration and results

Fractional CMO Icon

Outsourced marketing solutions, accessed at a fraction of the cost

Masterminds

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Team Development

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Brand Development

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Facilitate mastermind groups and peer-to-peer networking for executive level professionals creating a collaborative environment to share challenges, insights and gain valuable insights from their peers

Help with team building and infrastructure to build for growth and ensure the right people are in the right seats

Design Icon

Audit brand assets with recommendations that improve messaging, design and consistency throughout all marketing channels

Services

Strategy

Blue Underline SwashStrategy Icon
After evaluating existing efforts, we’ll determine what’s working, what isn’t, and then provide strategic direction and execution

Marketing & Sales Alignment

Blue Underline SwashMarketing & Sales Alignment Icon

Identify initiatives that best integrate your sales and marketing efforts and teams for better collaboration and results

Fractional CMO

Blue Underline SwashFractional CMO Icon
Outsourced marketing solutions, accessed at a fraction of the cost

Masterminds

Blue Underline Swash
Facilitate mastermind groups and peer-to-peer networking for executive level professionals creating a collaborative environment to share challenges, insights and gain valuable insights from their peers

Team Development

Blue Underline Swash
Help with team building and infrastructure to build for growth and ensure the right people are in the right seats

Brand Development

Blue Underline SwashDesign Icon
Audit brand assets with recommendations that improve messaging, design and consistency throughout all marketing channels

Hello

Liane

A well-seasoned marketing professional, Liane has over two decades of B2B and B2C experience in a variety of industries and business sectors. She’s spent the last 10 years primarily focused on franchise brands, providing insight and direction for integrated digital marketing, campaign management, social media strategies, copywriting, public relations, branding, and creative direction.

Liane understands the unique intricacies involved working with and marketing for franchisor and franchisee. She is able to think both strategically and creatively and is fascinated by the psychology behind marketing and social media and what makes people click (literally click – like, comment, share, engage). Having worked with so many franchise brands both in consumer marketing and franchise development marketing, she realized there was a gap in executive leadership in emerging and mid-sized brands to accomplish comprehensive strategic marketing planning, marketing and sales alignment, and initiatives that produce real results with strong ROI. To that end, helloCMO, a franchise marketing consultancy, was launched – dedicated to fractional CMO or outsourced franchise marketing consulting engagements and projects for franchise concepts.

Liane is CFE certified and is a supplier member of the International Franchise Association. She is actively involved in the Women’s Franchise Committee and the Supplier Advisory Forum Board of the International Franchise Association. She also sits on the Board of the YUM! Center for Global Franchise Excellence.

Chat With Me

Hello

Liane

A well-seasoned marketing professional, Liane has over two decades of B2B and B2C experience in a variety of industries and business sectors. She’s spent the last 10 years primarily focused on franchise brands, providing insight and direction for integrated digital marketing, campaign management, social media strategies, copywriting, public relations, branding, and creative direction.

Liane understands the unique intricacies involved working with and marketing for franchisor and franchisee. She is able to think both strategically and creatively and is fascinated by the psychology behind marketing and social media and what makes people click (literally click – like, comment, share, engage). Having worked with so many franchise brands both in consumer marketing and franchise development marketing, she realized there was a gap in executive leadership in emerging and mid-sized brands to accomplish comprehensive strategic marketing planning, marketing and sales alignment, and initiatives that produce real results with strong ROI. To that end, helloCMO, a franchise marketing consultancy, was launched – dedicated to fractional CMO or outsourced franchise marketing consulting engagements and projects for franchise concepts.

Liane is CFE certified and is a supplier member of the International Franchise Association. She is actively involved in the Women’s Franchise Committee and the Supplier Advisory Forum Board of the International Franchise Association. She also sits on the Board of the YUM! Center for Global Franchise Excellence.

Chat With Me

Hello

Liane

A well-seasoned marketing professional, Liane has over two decades of B2B and B2C experience in a variety of industries and business sectors. She’s spent the last 10 years primarily focused on franchise brands, providing insight and direction for integrated digital marketing, campaign management, social media strategies, copywriting, public relations, branding, and creative direction.

Liane understands the unique intricacies involved working with and marketing for franchisor and franchisee. She is able to think both strategically and creatively and is fascinated by the psychology behind marketing and social media and what makes people click (literally click – like, comment, share, engage). Having worked with so many franchise brands both in consumer marketing and franchise development marketing, she realized there was a gap in executive leadership in emerging and mid-sized brands to accomplish comprehensive strategic marketing planning, marketing and sales alignment, and initiatives that produce real results with strong ROI. To that end, helloCMO, a franchise marketing consultancy, was launched – dedicated to fractional CMO or outsourced franchise marketing consulting engagements and projects for franchise concepts.

Liane is CFE certified and is a supplier member of the International Franchise Association. She is actively involved in the Women’s Franchise Committee and the Supplier Advisory Forum Board of the International Franchise Association. She also sits on the Board of the YUM! Center for Global Franchise Excellence.

Chat With Me
Doodles showing Fractional CMO offerings

What is a Fractional CMO?

A Fractional CMO is simply an outsourced solution that connects brands with a highly experienced marketing professional. Operating in this part-time in this role, companies get access to their seasoned leadership and expertise at a fraction of the cost. The Fractional CMO leads all marketing-related initiatives on behalf of the brand, integrating teams across marketing, sales, finance, customer service, and even third-party vendors. The role also includes fiduciary oversight, including budget development and allocation, marketing spends, and the relationship of ROI compared to actual expenses.

As businesses and brands continue to confront the challenges of scalable growth, succeeding in a highly competitive marketplace, and reaching an increasingly fragmented target audience, the option to engage with fractional C-suite officers is rapidly becoming a practical alternative.

Testimonials

helloCMO works with some of the most recognizable and successful franchise operations. Hear what the executive leaders of these brands have to say about working with Liane…

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Testimonials

helloCMO works with some of the most recognizable and successful franchise operations. Hear what the executive leaders of these brands have to say about working with Liane…

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Testimonials

helloCMO works with some of the most recognizable and successful franchise operations. Hear what the executive leaders of these brands have to say about working with Liane…

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helloCMO Clients

Any Lab Test Now Logo
A Place at Home Logo
Celebree School Logo
Franchise Business Review Logo
FranNet Logo
Gigglewaters Logo
The Happy Cat Hotel Logo
Huntinton Learning Logo
New Again Houses Logo
Orchatect Logo
Promo Republic Logo White
Qualifi Logo
RE/MAX Logo
Toastique logo
VetCor Logo
Watermelon Swim Logo
Wild Birds Unlimited Logo

FAQs

A Fractional CMO is simply an outsourced solution that connects brands with a highly experienced C-suite marketing professional, but at a fraction of the cost of a full-time employee.

Fractional CMOs are the de facto leaders of a company or brand’s marketing department. Empowered with fiduciary power and responsibility, they’re responsible for developing and managing marketing budgets, spends, and measuring ROI against expenses. The Fractional CMO coordinates all marketing initiatives across internal company teams and external third-party vendors.

For less than the cost of a full-time marketing executive, Fractional CMOs evaluate and assess existing marketing and sales programs, examining current strategies for areas of improvement and efficiencies. They make recommendations designed to enhance and improve marketing campaigns and initiatives, then oversee and manage their implementation. Lastly, they measure ROI to determine KPI goals.

If the chief marketing position is vacant, or if the existing marketing department is underperforming, hiring a Fractional CMO could be a cost-effective solution for fixing an interim problem.

Ready to talk?

If your organization could benefit from a Fractional CMO engagement or simply franchise marketing consulting, please reach using the form below. Describe any areas where specific help is necessary, and we’ll be in touch within the next business day to schedule an initial discovery session.

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