As a frequent guest on Social Geek Radio, Liane Caruso and Jack Monson interview some of Franchising’s top industry players. Social Geek Radio is a Top 25 Marketing Podcast on iTunes & Apple. Subscribe and listen where you get your favorite podcasts! Here are a few interviews worthy of a listen:
WOMEN’S FRANCHISE COMMITTEE: MEGAN ALLEN & LIANE CARUSO
The IFA Women’s Franchise Committee presents – Her Success: Stories of Female Franchise Leaders
Megan Allen, Market President, FranNet Colorado, got her first taste of franchising in college, when she helped her father grow a franchise that leased equipment for property-improvement plans. Later, Allen joined Colorado-based doggie daycare franchise Camp Bow Wow, where she started as the Director of Strategic Development before working her way up to the role of Chief Operations Officer.
After leaving Camp Bow Wow, Allen started her own franchise consultancy, FranPromise, where she leveraged her experience in the industry to help other entrepreneurs find the right franchise opportunities that aligned with their goals, skillets and values.
Now, after running her own independent franchise consultancy in Denver for more than six years, Allen has joined forces with FranNet, a franchise consulting firm with locations across the U.S. and Canada. She is excited to round out her career, becoming a Franchisee herself, with the FranNet team and helping support and grow her clients by helping them fulfill their own business ownership dreams.
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WOMEN’S FRANCHISE COMMITTEE: MARIANNE MURPHY & LIANE CARUSO
The IFA Women’s Franchise Committee presents – Her Success: Stories of Female Franchise Leaders
In this episode, we interview Marianne Murphy, CFE, Vice President of Brand Experience at Floor Coverings International. A veteran of franchising with over 30 years of experience, Marianne joined Floor Coverings International® , a FirstService Brands company, in October
2011, and currently holds the role of Vice President, Brand Experience. In addition, Marianne is an active participant in the International Franchise Association, having received the designation of Certified Franchise Executive (CFE), and previously served on the IFA’s Women’s Franchise Committee. She was awarded the 2014 Crystal Compass Award. Throughout her career in the
Real Estate and Franchising industries, she has engaged with numerous audiences on topics ranging from Selling in a Down Market to The Power of Connecting. She holds a B.A. from Rutgers College, New Brunswick, NJ. Marianne was interviewed by Liane Caruso, CFE a franchise marketing consultant and fractional CMO for various franchise brands.
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WOMEN’S FRANCHISE COMMITTEE: MARY ANN O’CONNELL & LIANE CARUSO
The IFA Women’s Franchise Committee presents – Her Success: Stories of Female Franchise Leaders
In this episode, we interview Mary Ann O’Connell, CFE, President and Founder of FranWise. Did you know that Mary Ann has a theater degree and worked with commercial real estate? You may be surprised how and why she hired an actor for meetings. Her journey to franchising is inspiring and she had the good fortune to work with outstanding franchises (Money Mailer, Great Clips). She currently sits on the Board of Directors of the International Franchise Association (IFA), is the First Vice Chair of the Supplier Forum Advisory Board and the Chairman of the Membership Committee. Interviewed by WFC Committee member Liane Caruso, CFE, Franchise Marketing Consultant.
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MCDONALD’S SOCIAL MEDIA STRATEGY
Joining Jack Monson and Liane Caruso on today’s show is Elly Deutch Moody!
Elly leads digital communications and social media strategy for McDonald’s Corporation worldwide. She gives us insight on using social channels to communicate globally for an iconic brand and shares news of McDonald’s new Women in Tech program.
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SEO TRENDS
Carolyn Lyden, Owner and Lead SEO of Search Hermit joins Jack Monson and Liane Caruso to discuss SEO for enterprises, franchise systems, and SMBs.
How has SEO changed in the past 5 years? What should brands focus on to improve technical SEO as well as content? And, what SEO trends should we all be watching?
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FRANCHISE ADVISORY COUNCILS
Steve Beagelman, CEO of SMB Advisors joins Jack Monson and Liane Caruso to share best practices for developing a Franchise Advisory Council.
- Why are FACs so critical to a franchise system’s success?
- When should a brand start an FAC?
- What are the challenges?
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PERSONAL BRANDING PART 3
Chris DeJong of Big Blue Swim School joins Jack Monson of Social Joey and Liane Caruso to share his personal story. Learn how Chris is transitioning from the world of wins & losses to entrepreneurship!
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PERSONAL BRANDING PART 2
Nick Powills, Founder and CEO of 1851 Franchise and No Limit Agency joins Jack Monson and Liane Caruso for Part 2 in our series of episodes on Personal Branding!
Nick discusses how personal challenges can fuel an entrepreneur’s success plus more from his new book Stick and Stones.
The book is full of ideas from a master storyteller on how to achieve more in your professional life, grow your personal brand, and create your own story.
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PERSONAL BRANDING PART 1
Today Jack Monson of Social Joey and Liane Caruso welcome back Stefanie Sigurdson Forbes of Franchise Blast to share examples of effective personal brands.
- How can you develop your own Personal Brand quickly and effectively?
- How can showing your uniqueness help find your tribe?
- How does consistency in social media engagement grow your personal brand?
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CUSTOMER DECISION JOURNEYS
Steve Schildwachter joins Jack Monson of Social Joey and Liane Caruso to discuss Customer Decision Journeys.
- * How do you start developing a customer journey for your brand?
- * What will a customer journey look like in 2020 and beyond?
- * And, why do marketing funnels make no sense?!? (#wehatefunnels!)
To connect with Steve, find him on Twitter at @SteveS1
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Be sure to listen to Social Geek Radio Network and their “brother” podcasts:
- Franchise Facebook Podcast – every Monday
- Franchise News Podcast – every Wednesday
- Social Geek Radio Franchise Spotlight – every Friday
- The Women’s Franchise Podcast by The International Franchise Association – Monthly
- MasterMind Minutes with Gary Occhiogrosso
