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In this episode, we chat about how expensive franchise development CPAs have gotten and how brands are using their marketing dollars to attract leads and quality candidates. From tradeshows to Meta and everywhere in between, she gives us the rundown. Where do private investment, brokers, and FSOs fit in the mix? Maddi shares **ALL** her opinions and insights with us in the raw way that Maddi delivers.

Spotify: https://lnkd.in/eppSfB8K
YouTube: https://lnkd.in/eWa8hqpt

We also cover:
🗞️ What’s Growing On – our segment covering franchise news, weather, and sports… well, just news and owls this time
👑 Franchise Royals – we each pick someone awesome who is doing something notable in life & business (ahem, Katherine LeBlanc and Megan Rosen, CFE)
🙊 Show & Tell – an industry expert/s sharing best practices, ideas, and resources
🪩 Franchise Mingle – upcoming events and conferences

Thanks to Tenet Financial Group, Franchise Assembly, The National Franchise Show, and Hello Mastermind for supporting this episode. 👏

Co-host: Michael Hyam

LFG Podcast E01: Liane Caruso, Michael Hyam & Madeleine Zook

Fractional Executive Education

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HelloCMO is a fractional franchise marketing consultancy based in Tampa, FL, serving brands worldwide.

Marketing. Strategy. Leadership. 

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