In this episode of Franchising Matters by Reshift Media, Liane Caruso shares her thoughts about franchise development in 2023 what we can expect going into 2024.

Hear Liane’s take on the growth of video, the need for lead nurturing, and what she is seeing in terms of the franchise development sales cycle.

Liane also shares what nobody is talking about in the franchise development space but should be – and her answer may surprise you! If you are a franchise development professional, then this is one you won’t want to miss!

Watch: https://www.youtube.com/watch?v=xRoQiWN8z9g

Spotify: https://open.spotify.com/episode/4hcvHAnNb4kZjZ4afvotIT

Apple: https://podcasts.apple.com/us/podcast/lets-grow-franchise-development-insights-from-liane/id1714298579?i=1000635745469