Over the last several years, finding a qualified franchise prospect has become increasingly difficult with the evolution of digital marketing and social media. Franchisors, portals and brokers are all vying for the attention of the same types of candidates with similar backgrounds, financial resources and demographics. Marketers and sales teams are forever seeking ways to efficiently and effectively reach a hyper-focused target audience and while LinkedIn seems the obvious choice in a B2B strategy, it isn’t the easiest to tackle.
Social media use has exploded during the coronavirus pandemic which includes record growth and engagement on LinkedIn over the past several months. LinkedIn users are there to grow their professional network and/or to make a career move. Microsoft has reported that they’re seeing record levels of engagement and active usage, up 26% in the third quarter. This makes the platform an optimal place to get in front of (and stay in front of) your ideal candidate (many likely are in career transition right now).
In this article on page 49 of Franchise Update Magazine, Liane breaks down how to make LinkedIn a viable part of your marketing and recruitment strategy.
