In 1996, Bill Gates wrote an essay which started with: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” This is where the famous quote “Content is King” was derived. Over 20 years later, this holds true more than ever. The quote has often been expanded to “Content is King, but Distribution is Queen.” The entire Internet is built on the foundation of the distribution of powerful content, which means the integration of a strong content marketing strategy is a necessity for just about any business who wants a digital presence. Many companies don’t understand exactly what this means and how this works – and, does it actually work?
In this article for Franchising.com, Liane covers how to make content marketing work for your brand in 2021. Read the full article here.
