In franchising, we’re all in the business of building brands. We want our franchise system to grow, and to that end the company itself must have solid and consistent branding to support local and national growth.

The other side of the coin is attracting qualified prospects to buy into your brand. Your branding strategy must be consistent with your sales efforts and is often also applied in franchise development. As my good friend Nick Powills of 1851franchise.com always says, “Brands don’t sell brands, people do.”

While this article aims to speak to the C-suite and those on the front line of interacting with candidates, the steps can apply to any person looking to build a personal brand on social media. Read the full article here.