Should franchisors keep a tight leash on the social media activity of their franchisees? Or should franchisees, many of whom operate in areas and territories quite different from one another, have a say in the content meant to drive local awareness in their own backyard? And what is the right amount of monitoring and oversight for franchisors? To achieve mutually beneficial success, both sides must develop social media usage guidelines that strike the right balance of appropriateness and relevance.
In this article for Franchising.com, Liane covers the pros and cons of franchisee vs franchisor control of social channels. Read the full article on Page 30 of this Technology issue.
