20+ Years of Consumer Marketing & Franchise Development Expertise Added to Your Team
Instantly
Expert Guidance, Creative Direction, and Fresh Insights
C-Suite Marketing Leadership at a Fraction of The Cost
Get Effective Strategies For Your Marketing Team
Increase Your Profitability With Smarter Marketing
20+ HelloCMO Clients
You Have A Marketing Team, But Now You Need The C-Suite Strategy and
Direction
Your team is busy marketing your brand but you're lacking that vision and direction that comes from a marketing leader. You're ready for the next stage of scalable growth, but are missing strategy and process (and time, frankly) to get there.
It Be Time For a Fractional CMO
May
What Is a Fractional CMO?
A fractional Chief Marketing Officer is a professional with C-Suite level marketing expertise that companies hire to lead their marketing department without having to invest in a full-time employee.
Get the leadership & strategy to take your brand to the next level
Give yourself the time to hire internally when you're ready
Leverage your fractional CMO's network and industry contacts
HelloCMO Is a Leading Fractional Marketing Executive In The
Liane founded HelloCMO as a way to bring her 20+ years of marketing and franchise experience to more brands and create a genuine, partnership-style marketing consultancy.
Meet Liane Caruso. HelloCMO Founder.
Fractional CMO.
Meme & Taco Lover.
Concert Goer.
Franchise Nerd.
Franchise
Space
Industry Experience
- Certified Franchise Executive (CFE)
- International Franchise Association (IFA), Member
- Women’s Franchise Committee
- Supplier Forum Advisory Board, IFA
- University of Louisville YUM! Center for Global Franchise Excellence, Board Member
- Orchatect, Board Member
- Leads Let's Grow! events for fran dev & sales education
- Co-hosts the lFG Podcast
- Runs Hello Mastermind groups for franchise executives
Memberships & Accolades
Liane has extensive experience primarily in franchise marketing over the last 20+ years. She launched her own agency, focusing on local marketing programs for franchise brands.
After her agency was acquired, she launched HelloCMO franchise marketing consultancy. In 2023 Liane also co-founded Franchise Assembly, a top-tier events and training company in the franchise space.
Get Clear On Your Goals, Map Out Your Strategy, and Find The Right Resources (and People) To Put It Into Action
Our Approach
AKA: Level Up Your Marketing Strategy & Team
How We Help
Audit Your Efforts & Map Out Your Marketing Strategy
Align your Fran Dev & Marketing Teams
Brand Development From Design to Overall Positioning
Team Development Including Hiring & Outsourcing
Mastermind Groups, Leadership & Peer Development
Leverage Our 200+ Network of Franchise Experts
Consultation And Trusted Marketing Partnership
Liane’s impact on our organization was profound. I'd highly recommend her to any company seeking to elevate their marketing strategy.
Liane not only identified and recruited her successor, Ashley, but also laid out a comprehensive marketing strategy that has continued to thrive under Ashley’s leadership.
Dustin Distefano - CEO at A Place At Home Franchise
HelloCMO has become a wonderful asset to our very busy marketing and fran dev team.
I would highly recommend HelloCMO services if you're an established brand looking for outside input and support, or an emerging brand seeking assistance building a strong marketing team.
Clarissa Bradstock, CFE - CEO of Any Lab Test Now
They empowered our team members, introduced new tools and processes, and elevated our overall marketing game
We needed a marketing expert who understood our unique challenges and Liane helped us navigate critical growth phases with confidence, providing invaluable guidance and support.
Jolie Richards - Marketing Manager at Toastique
Liane and HelloCMO are such an asset to the growth of your brand and an absolute joy to work with!
With years of knowledge and an unique approach to marketing in the franchise industry, Hello CMO is a huge asset to the extension and success of your marketing team.
Darren Keeler - VP of Marketing & Creative at Shuckin' Shack Franchising, LLC
The processes and vendor relationships she implemented have become the backbone of our marketing efforts
Liane took the time to mentor and challenge me, encouraging me to think creatively and strategically. This improved our marketing initiatives and prepared me to take on more leadership responsibilities within the department.
Ashley Myers - Digital Marketing Manager, A Place At Home Franchise
In my 30+ years, I've never been more comfortable knowing that my lead generation is in great hands
Liane has a full understanding of both the strategy and implementation of fran dev marketing. She focuses on understanding the culture of your brand and the profile of your best candidates to ensure strong results.
Paul Pickett, CFE - CDO of Wild Birds Unlimited
HelloCMO worked with us to identify problems & opportunities; and develop action plans that address each of them.
Liane is an exceptional CMO and exactly what we were looking for! As an emerging franchise brand, Liane brought a fresh perspective to our marketing strategy and brand assets.
Amber Shepherd - Strategic Assistant at New Again Houses Franchise
What HelloCMO has delivered is already moving the ball forward - I'm a raving fan!
Liane is creative, understands budgets, and really knows the franchise industry. Liane's content writing, website re-development, work product and strategy suggestions are spot on.
Terri McCulloch - Fran Dev & Sales at Any Lab Test Now
HelloCMO is organized & constructive in their approach to help businesses tackle marketing challenges.
Liane brings a fresh perspective to challenges and is well networked within franchising. I would rehire HelloCMO to help FBR, or recommend anyone to work with Liane if they need her expertise!
Michelle Rowan, CFE - President & COO of Franchise Business Review
The HelloCMO team is an expert in all things social media, marketing strategy, and franchising.
Liane keenly understands what small businesses need to grow while on a realistic budget. She possesses a vast network to obtain additional help and resources, if needed, and rapidly fit into our team.
Paul Huszar, CFE, PE - CEO and President at VetCor, LLC
Testimonials
The We Get Our Clients
Results
Built a full 12-month marketing strategy and budget
Completed a full brand fund audit and assessment
Hired and trained a new internal marketing team
Facilitated a full company rebrand and website redesign
Redefined company messaging for fran dev and consumer
Built out local store marketing and grand opening playbooks
Created monthly marketing webinars & education resources
Audited marketing tactics and vendor partnerships
Defined ideal franchisee lead personas and sales funnel
114%
Increase in website visitors QOQ
26%
Increase in website leads in 3 months
42.8%
Increase in website leads closed
203%
Increase in Google Business Profile views
Check Out These Metric Results From a Current Client
Leads
Traffic
Website
Convert
The Package Options For Working Together
Partnership
We build fully custom proposals because we're not just delivering a service, we're joining forces. As a partner, we become fully integrated with your team, share best practices and consult, and lead your marketing specifically based on your unique goals, budget, and timeline. This is not a transactional relationship, this is a strategic partnership.
Contact us to get the conversation started
1
We'll interview your key leadership team
2
Build out your project scope and goals
3
Get In Touch!
Currently accepting inquiries for 2025. Get in touch for referrals, Mastermind Groups, and Fractional CMO services.
Currently Booking
More Fractional Executive Education
What Is a Fractional CMO?
How is a fractional CMO different than hiring a marketing manager? Get your CMO questions answered...
Who Should Hire a CMO?
How to know a fractional marketing executive is the right next step for your brand, team, and goals...
Rise of Fractional Executives
How the franchise industry has embraced the fractional executive model and why it's working for growth...
Community Is Our Thing. Here's How to Get
Connected
HelloCMO is a fractional marketing consultancy with ties to incredible education programs, industry events, and a network of 4000+ franchise industry leaders and experts.
Listen to Liane on the LFG Podcast
Join a Hello Mastermind Group
Attend a Let's Grow Event or Workshop
